Below are a few topics out of many that Dave covers throughout Lost @ 30,000 Feet.
THE TEAM YOU NEED & WHAT YOU SHOULD OUTSOURCE
After speaking with dozens of CEOs about how to use digital
communication to grow their companies, they, for the most part understood what needed to be done. However, they really didn’t get all of the different talents and positions that are out there and how to actually find them. In 29 pages, each role
and their functions are broken down.
SOLUTION BASED VS. INTERRUPTION MARKETING
Each individual social network, search engine, email marketing platform, display ad network, and affiliate program can benefit your company through interruption marketing and solution based marketing. The difference between the two is imperative to your efforts and success of your campaigns. Lost @ 30,000 Feet breaks it down clearly and gives multiple examples of application across platforms.
UNDERSTANDING PROFITPATHS® & ROI
ProfitPaths® are all about how to take your company and brand, market, and sell very specific focused solutions – for very specific audiences. We've had success with hundreds of companies when implementing ProfitPaths®, resulting in positive ROI generated. Dave walks you through the ProfitPaths® concept throughout multiple chapters so you get the whole picture and can implement the solutions in your own business.